Arts, Cultural Heritage & Tourism Workshop

35 people have signed up in 5 days! If you want to attend, be sure to add you name SOON.
Only 100 places are available, (including the speakers).

Evergreen Conference Center, Oakhurst
43803 Highway 41 • Oakhurst, California 93644
(559) 683-8162 • email: ecco@sti.net

Why Cultural & Heritage Tourism?
The National Trust’s definition of cultural heritage tourism is “traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural resources.”

Linking tourism with the arts & cultural heritage can do more for local economies than promoting them separately. When arts, & cultural heritage tourism development is done right, it helps to protect natural and cultural treasures and improves the quality of life for residents and visitors alike.

Who Should Attend?
Tourism Professionals, Destination Management Organizations & Chambers of Commerce, Lodging, Wineries & Restaurants, Tour Operators & Guides, City and County Government, Artists, Arts Organizations, Historical Societies & Museums and others interested in making their community a tourism destination.  Attendees will participate in a collaborative process designed to stimulate the creation of an action plan for Arts & Cultural Heritage Tourism in our communities.

Speakers Tour of Oakhurst, Wednesday, May 20, 2009
2:30 pm
Optional tour of Oakhurst Art Galleries for Speakers
4:00 pm
Wine tasting at Idl Hour Winery, Oakhurst
7:00 pm
Speakers Dinner, Sierra Sky Ranch

Workshop Program, Thursday, May 21, 2009

8:30am
Coffee and Danish
9:15
Judy De Rosa, Convocation
9:30 – 9:45
Welcome by Oakhurst Area Chamber of Commerce & Yosemite/Sierra Visitors Bureau
9:45 – 10:00
Introduction of Debra Lucero from Butte County Cultural Tourism – Pam Beecher
10:00 – 10:45
Case Study:  ARTOBERFEST a Collaborative Marketing Effort – Debra Lucero
11:00am – 12:00pm
Media Panel: Teri Marshall, Sunset Magazine, Rick Dyess, Sierra Heritage, Fresno Bee,
TBA, Valley Public Radio

12:00 – 1:30
LUNCH – Flute by Steven De Ruby

1:30 – 2:30 p.m
Break-out Sessions
Cultural Tourism Panel: Debra Lucero, Butte County, Betony Jones, Sierra Business Council, Think Local First, How the arts are helping re-localize Sierra Economies; CalTrans, Scenic Byways.
Lisa Caretto, California Arts Advocates, “Working together to build value for the arts in California.”
Jon Bock, Ellen Hurst, Ginny Burdick, Wendy Denton – “Sierra Art Trails – Past, Present, and future – Growth of a Non-Profit Arts Organization”

2:30
Tea & Social Networking

3:00 – 4:00  Roundtables:

Discussion 1
Debi Bray – Mapping the Arts and Cultural Sites in Madera County
Discussion 2
Jon Bock, Ginny Burdick, Penny Otwell & Judy DeRosa
Marketing, Promoting, and Presenting your Artwork
Discussion 3
Mark Heliger – Sharing the Arts and Community through the Web

4:00 – 5:00
Judy DeRosa – Closing
Eva Scow Trio – Musical Entertainment, Networking and Mingling

Event Tables:
CSU Summer Arts Program; Golden Chain Theatre; Madera County Arts Council; Sierra Art Trails;
Vision Academy; Williams Gallery West

Artist’s Tables:
Becky Caraco; A.J. Castelo; Judy DeRosa; Charlotte Hoffman; Judith Anne Durr; Kathleen Mattox.

THIS EVENT IS SPONSORED BY: MADERA COUNTY ARTS COUNCIL

Yes Virginia, there is such a thing as… A FREE LUNCH!

Registration form available here >>>>>>> RegistrationForm

To contact Madera Arts Council, CLICK HERE:

To get a printable flyer of the Arts Workshop, CLICK HERE: ArtsWorkshopFlyer

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Organizing Committee
Pamela Beecher, Madera County Arts Council (559) 661-7005
Jon Bock, Sierra Art Trails / Williams Gallery West
Dan Cunning, Yosemite Sierra Visitors Bureau,
Judy DeRosa, Sierra Art Trails / Williams Gallery West
Kathy McCorry, Oakhurst Area Chamber of Commerce
Mark Heliger, Sierra Mountain View
Francey Swim, Madera County Arts Council

Cooperating Agencies:
California Arts Advocates, California Travel & Tourism Commission, Caltrans, Oakhurst Area Chamber of Commerce, Madera Area Chamber of Commerce, Madera County Arts Council, Sierra Business Council, Sierra Art Trails, Yosemite/ Sierra Visitors Bureau, Yosemite Western Artists.